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The core goals for my real estate software were:
Here’s how I achieved these goals using Sanity, SendGrid, and Google Analytics.
Sanity is a powerful, headless CMS that allows for flexible content management. Its API-first approach lets developers create custom content structures and deliver that content to any platform—websites, apps, or other digital channels. For my real estate software, this was ideal because I wanted to manage property listings, blog posts, and even dynamic content like testimonials or FAQs from a single, centralized system.
I started by creating a
The flexibility of Sanity’s schema system meant I could easily add new content types as the project evolved.
Since Sanity is a headless CMS, I accessed all the content via their robust APIs. This allowed me to:
Lead generation is crucial for real estate, and email marketing is a proven method to nurture those leads. I chose
I set up lead capture forms on the property listing pages and throughout the site. When a user submits their details, the form triggers an API request to SendGrid, adding the lead to a designated mailing list. Here’s a breakdown of how I used SendGrid:
With SendGrid’s automation features, I was able to:
Understanding how users interact with the platform is key to improving conversion rates.
I integrated Google Analytics to track key performance indicators (KPIs) such as:
In addition to basic metrics, I implemented:
By combining
This tech stack has proven to be both powerful and scalable, making it easier to adapt to future changes or expand the platform with new features.
Building this real estate software with Sanity, SendGrid, and Google Analytics allowed me to create a system that’s flexible, efficient, and scalable. Whether you’re in real estate or another industry, this stack can give you the power to manage content, engage leads, and make data-driven decisions that improve your business.
If you’re looking to build a similar platform or want help integrating these tools into your existing project, feel free to reach out! I’m always excited to discuss new ideas and projects.